Monday, February 13, 2012

Sell What They Are Buying


Get a job. Preparing “Core Messages” to give to an employer

What is a job interview? From one perspective it is a sales call. You are your own salesperson, and the product too. I was recently reminded of this fact while (painfully) assisting a person with a disability during a job interview. My intention had been to sit quietly and offer moral support, as I have been coaching this job-seeker for, well, let's just say longer than usual.

However, because of nerves, or perhaps a case of sudden onset lockjaw, the interviewee became as talkative as a Mob Accountant. So, I had to listen to the employer (a fast food restaurant), and find the needs that matched the strengths of my client. And that is what YOU should be doing too.

As much as possible, simply chat with the employer about what kind of employee they are looking for. Ask what their needs are, and why the job is open. Not surprisingly, this Fast Food Manager needed dependability. She had had a history of employees ditching her, and leaving her in the lurch. It did not appear to be an issue WITH the Manager, but it sure was a problem FOR her. And it just so happened that my client hasn't missed an unscheduled day of work in a year or so. But because of nerves, she froze faster than Polar Bear pee.

My client had forgotten all the preparation, and that should have been one of the things that helped her with her nerves. Preparation is vital. It is OK to be nervous.  To get past nervousness, you have to have a good sense of your product, and the strengths you offer. I generally recommend that most folks think about 5-7 strengths they have to offer, and imagine what a particular employer might need-From THEIR perspective. Using the fast food example, dependability is a no-brainer, since the typical co-worker is often a  teenager.

No offense to teenagers :), but, as a group, they can also offer a lot of drama, and will take time to text their current love interest. My more mature client doesn't do that, but didn't think to offer that advantage. Also, this Manager mentioned how important it was to interact with the customers in a friendly way. That was also a strength of this person, but “Old Lockjaw” made that an impossible sale. Personal appearance and maintaining a clean environment were also mentioned as important, both strengths of the client.

I did the best I could to point out these “Core” matches, and get that message to the Manager. But any job-seeker is their own best salesperson, if they understand what they have to offer in the context of what the employer needs.

Oh, and the client? She didn't get that job.  She failed to present her strengths in relation to the needs of the company.

Chris

Links to my work, "Beyond a Career Crisis"
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